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Why we say our fashion is ‘Ethical as fuck.’

Why we say our fashion is ‘Ethical as fuck.’

Primarily, the tagline is used to raise a dialogue. It also refers to our ethos in the fashion industry. 

The issue here is about our priorities.  Should the word fuck offend us more than exploiting human beings for our very own convenience? Obviously not. So, why does it?


6 ways to be stylish and sustainable without rinsing your bank account.

6 ways to be stylish and sustainable without rinsing your bank account.

Vintage denim jackets, retro sports jackets, big jumpers, wavy shirts . . . If you’ve been to any underground night, music festival, trendy area in any city, university campus or pretty much just anywhere in the past few years, you’ve seen that vintage and retro are BIG in fashion. Put with the right outfit and accessories, vintage and retro garms always look strong.